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Thinking vs Feeling: The Psychology of Advertising

We digital marketers are often caught up in the technology and the targeting and the data and the demographics of what we do. More and more lately, there has been a call not just for additional transparency and hygeine in the ecosystem, but also a stronger focus on what the consumer wants. How do they want their data used for advertising purposes? How can they opt-out of experiences they do not wish to have? How does your ad make them feel?

The below infographic from the the University of Southern California’s Master of Science in Applied Psychology Online Program breaks down how consumers respond to the advertising we send their way.

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