Case Study: How did a Retailer achieve brand lift while driving sales?
Finding new pockets of revenue for Retailers is always in the play book, so when they partnered with AlwaysOn Digital, there was a strategy and execution plan to achieve that goal.
OBJECTIVE
Drive sales and brand lift amongst target audience, while discovering new customer profiles for scale and remarket to.
strategy
Leveraged unique purchase data, curated fashion PMPs, and deployed a prospecting strategy to identify new customers to deliver incremental sales across display, video, and mobile media tactics.
RESULTS
Surpassed goals, brand engagement increased steadily over the campaigns flight at a high or 1.27%, while sales delivered a 14:1 ROAS.