Live Entertainment Brand Ticket Sales Explode

Case Study: How did a live entertainment brand create an explosion of ticket sales?

Zoo entertainment brand

A live entertainment brand was seeking to increase ticket sales for their attraction amongst a primary demographic of women 25-49, with a 30-mile radius target around their location.


strategy

AlwaysOn Digital built a strategy encompassing rich 1st and 3rd party data segments to understand the brands audience, and leveraged video, mobile and display tactics across social media platforms and the open-web.


RESULTS

Sales exploded to beat their ticket sales goal by 733%, while at the same time delivering staggering CTR's as high as 5.82%.