What exactly is Automatic Content Recognition?
Automatic Content Recognition (ACR) technology is a software that uses audio and video fingerprints to recognize and identify the content that is being played on a device such as a TV, laptop, or mobile phone. ACR technology is integrated into various devices and can track the viewing habits of millions of consumers, providing valuable insights into what they are watching, when they are watching it, and on which devices.
The process of ACR works by creating a unique digital fingerprint of the audio and video content that is played on a device. This fingerprint is then compared to a database of known content to determine what consumers are watching, when they are watching it, and on which devices. With this information, advertisers can create more effective and engaging campaigns that truly resonate with their target audience.
5 Ways ACR Technology Can Increase Advertising ROI
1. Targeted and Relevant Advertising
ACR technology allows advertisers to target consumers with ads based on their viewing habits and preferences. By knowing what types of content consumers are watching, advertisers can create campaigns that are relevant and tailored to their interests. This increases the chances that consumers will engage with and respond to the advertisements, leading to higher ROI.
2. Improved Ad Placement
Advertisers can place their ads during the most relevant and appropriate moments. For example, if a consumer is watching a cooking show, it makes sense for a kitchen appliance brand to advertise during the commercial break. This helps to ensure that the advertisement is seen by the right people at the right time, leading to increased ROI.
3. Cross-Device Targeting
ACR is not limited to a single device but can track consumers across multiple devices, including smart TVs, laptops, and mobile phones. This means that advertisers can reach consumers no matter what device they are using, increasing the reach and effectiveness of their campaigns. With cross-device targeting, advertisers can reach consumers where they are, leading to higher ROI.
4. Reduction of Ad Stacking
It can detect and prevent the practice of ad stacking, where multiple ads are placed on top of each other in an attempt to inflate ad impressions.
5. Verification of Ad Impressions
ACR can verify that an ad impression is legitimate and has been delivered to a real person. This helps to reduce the occurrence of fraudulent ad impressions, such as those generated by bots.
ACR technology is a powerful tool for advertisers looking to increase their ROI. By providing valuable insights into consumer viewing habits, targeted and relevant advertisements, improved ad placement, and cross-device targeting, ACR technology helps advertisers create campaigns that truly resonate with their target audience. If you're looking to boost your advertising ROI, consider incorporating ACR technology into your strategy. For help getting started, reach out to our team at AlwaysOn Digital.