A premier hotel group sought to generate bookings to its various hotel brands and create awareness of current promotions.
Utilizing a mix of first- and third-party data, creating a TV-like buy with a video PMP and conducting optimizations on a 24/7 basis, we helped the business efficiently reach a television audience at scale while driving a 45 percent increase in bookings from Q1.
The campaign resulted in an ongoing partnership that now incorporates campaigns optimized around-the-clock for their many hotel brands.
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