CPG Brand Discovers New Customers and Market Reach

Case Study: How did a Top 10 CPG brand generate new customer sales and market reach?

Chocolate gift basket for special occasions

A top 10 CPG brand tapped AlwaysOn Digital to help increase sales and discover new audiences to increase market share for their candy gifts.


OBJECTIVE

Generate sales and consumer engagement, while discovering new customer attributes for additional market reach.


Strategy

Utilized 1st, 2nd, & 3rd party data, deploying various engagement tactics and optimization techniques across display, video, and mobile strategies.


RESULTS

Became the second most consumer engaged traffic source amongst all their partners, while returning on average a 16:1 ROAS -- with highs of 26:1 ROAS. Expanded to additional media tactics for always-on media strategies.