Case Study: How did a leading auto brand drive market awareness and leads to increase sales?
One of the largest automotive brand manufacturers in the world partnered with AlwaysOn Digital for a 3-month digital campaign to increase brand awareness, and secure leads for their sales team to drive incremental car sales.
OBJECTIVE
Generate leads at an effective CPA while creating brand awareness for a new car model.
strategy
Utilized 1st & 3rd party data for in-market lookalike audiences across display and video strategies.
RESULTS
Exceeded lead goal by 12%, with an average engagement rate of .24% for display, and a video completion rate of 76.8%.