Case Study: How did a leading auto brand drive market awareness and leads to increase sales?
One of the largest automotive brand manufacturers in the world partnered with AlwaysOn Digital for a 3-month digital campaign to increase brand awareness, and secure leads for their sales team to drive incremental car sales.
Generate leads at an effective CPA while creating brand awareness for a new car model.
Utilized 1st & 3rd party data for in-market lookalike audiences across display and video strategies.
Exceeded lead goal by 12%, with an average engagement rate of .24% for display, and a video completion rate of 76.8%.