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A New Model for Automotive Advertising

Last week, Samsung announced that, for the first time in the industry, it has begun producing a 256-gigabyte embedded Universal Flash Storage (eUFS) solution with advanced features from standard JEDEC UFS 3.0. This might sound like gibberish to you, but the eUFS is big news for marketers because it will be used, among other things, for next-generation “infotainment” systems in cars. That means yet another medium for marketers to reach their consumers—and, like the possibilities available through audio, while they are out and about commuting to work, running errands or on a daytrip.

Into the infotainment age

With infotainment systems, marketers can use wireless technology to deliver their messages. Infotainment system screens now not only include navigation and entertainment capabilities, but also the ability to surf the web, play games and watch live TV. As this technology becomes more common, marketers will have the opportunity to deliver messaging across a variety of channels in one place, from email marketing, to in-game advertising. The incorporation of video into infotainment systems will also afford marketers more branding opportunities. And they will have the opportunity to advance the purchase cycle—just think of a family on a long road-trip who you might be able to convert over a matter of weeks instead of months!

Is automotive the next big vertical for AI?

More and more companies in the auto industry are infusing artificial intelligence into their customer experience efforts. It makes sense—this is an industry with a trove of data at its fingertips. Not only can AI improve data-driven marketing for those in the auto industry, it can also make the often-stressful car-buying (or servicing or repair) experience more bearable, and even satisfying. AI is helping those in the auto industry understand their most high-value customers and allocate budget to the best-performing channels.

Infotainment and AI are early trends for the auto industry, but there will surely be more to come throughout 2018 on how marketers are leveraging these technology advances.

Photo from Creative Commons

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