One year left till 2020--can you believe it? Next year is sure to prove to be another dynamic one in digital marketing as technologies like AI prove themselves our and more spend shifts to channels like mobile and video. See below our list of 19 stats to stay atop of as you plan your strategy for 2019.
Content marketing revenue will exceed $300 billion by 2019.
Video will make up 80% of consumer online traffic by 2020.
Mobile phone viewers are poised to reach 175 million by 2019.
A quarter of customer service teams will use chatbot technology by 2020, up from less than 2% in 2017.
Eighty percent of savvy businesses are already using or plan to use chatbots by 2020.
Mobile devices will be the medium that gets the most minutes in the U.S. (finally surpassing television) in 2019, with people already spending an average of 3 hours and 35 minutes on their smartphones every day.
50% of all searches will be voice searches by 2020.
Almost 90% of digital display ads in the U.S. will be programmatic by 2020.
Half of B2B search queries today are made on smartphones, and this percentage will grow to 70% by 2020.
B2B ecommerce sales are expected to outgrow B2C ecommerce sales by 2020.
By 2019, people each day will spend 2.6 hours online and 2.7 hours watching TV.
Studies expect video to account for a whopping 85% of total internet traffic by 2019.
Mobile will account for 72% of digital ad spend by 2019.
In 2019, US Facebook ad spend is expected to reach $25.56 billion.
In 2019, US LinkedIn ad spend is expected to reach $1.02 billion.
Mobile ads will drive over 162 billion phone calls by 2019.
Online videos will make up more than 85 percent of all U.S. internet traffic by 2020.
It’s estimated that there will be almost 5.6 billion active email accounts by 2019.
By 2020, the average revenue from messaging apps is anticipated to be more than $15 per user, driven mainly by chatbots.
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