As we sit here quarantined, working from home – some of us even homeschooling multiple kids, it’s hard to stay positive or sane some days. Budget cuts and cancelations for a…
Remember when you were younger, most of us before the internet made it so accessible, and you had a pencil or mini license plate from that family vacation with your…
Fourth of July is next week and many marketers will be looking to capitalize on the event to sell their products and promote discounts and special offers. While each holiday…
In the past, marketers struggled to find where their audiences were online. Programmatic now allows marketers to leverage different data sources to build audiences and activate them in media, which…
Last week, we talked about the three biggest challenges in media management currently facing marketers. These hurdles are largely affecting marketers’ ability to know that their ads are getting in…
We digital marketers are often caught up in the technology and the targeting and the data and the demographics of what we do. More and more lately, there has been…