Last week, we talked about how marketers can change the culture for women inside their own organizations. This week, we turn to how they can do a better job of marketing to women. 1. Talk to other marketers: It may sound simple, but having an open dialogue with others in the industry—whether it's within your own business, at local meet-ups, in online forums or at conferences—is how we create new ideas, standards and best practices for marketing to women in a new day and age.
It’s the summer of #metoo, ongoing, post-Cannes dialogues about how to treat females both as marketers and consumers and how to create more respectful, inclusive workplaces. It’s important to keep in mind that there is a wide continuum of behaviors that are detrimental to women. The most severe are related to physical, verbal, sexual and emotional harassment but can also include mansplaining, gaslighting, being spoken over in meetings, having ideas stolen, being passed over f