How to Change Marketing for Women Part II
Last week, we talked about how marketers can change the culture for women inside their own organizations. This week, we turn to how they can do a better job of marketing to women. 1. Talk to other marketers: It may sound simple, but having an open dialogue with others in the industry—whether it's within your own business, at local meet-ups, in online forums or at conferences—is how we create new ideas, standards and best practices for marketing to women in a new day and age.