AlwaysOn Digital Creative Specs

SOCIAL MEDIA

AD SPECIFICATIONS

Your single destination for social media ad specs. Bookmark this guide to save your time & sanity.

FACEBOOK AD SPECS

 

NEWSFEED

Image Ads

  • File Format: JPG or PNG

  • Image Ratio: 1.91:1 to 1:1

  • Resolution: At least 1080 x 1080 pixels

  • Primary Text: 125 characters

  • Headline: 40 characters

  • Description: 30 characters

  • Max File Size: 30MB

  • Minumum Width: 600 pixels

  • Minumum Height: 600 pixels

  • Aspect Ratio Tolerance: 3%

Video Ads

  • File Format: MP4, MOV or GIF

  • Ratio: 4:5

  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+

  • Resolution: At least 1080 x 1080 pixels

  • Video Captions: Optional, but recommended

  • Video Sound: Optional, but recommended

* Videos should not contain edit lists or special boxes in file containers.​

  • Primary Text: 125 characters

  • Headline: 40 characters

  • Description: 40 characters

  • Video Duration: 1 second to 241 minutes

  • Maximum File Size: 4GB

  • Minimum Width: 120 pixels

  • Minimum Height: 120 pixels

 

 

Image Ads

  • File Formats: JPG or PNG

  • Resolution: At least 1080 x 1080 pixels

  • Aspect Ratio: 9:16

* Consider leaving roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to avoid covering these key elements with the call-to-action.

  • Primary Text: 125 characters

  • Headline: 40 characters

  • Maximum File Size: 30MB

  • Maximum Width: 500 pixels

  • Aspect Ratio Tolerance: 1%

Video Ads

  • File Formats: MP4, MOV or GIF

  • Ratio: 9:16

  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+

  • Resolution: At least 1080 x 1080 pixels

  • Video Captions: Optional, but recommended

  • Video Sound: Optional, but recommended

* Consider leaving roughly 14% (250 pixels) of the top and bottom of the video free from text and logos to avoid covering these key elements with the call-to-action.

  • Primary Text: 125 characters

  • Headline: 40 characters

  • Video Duration: 1 second to 2 minutes

  • Maximum File Size: 4GB

  • Minimum Width: 500 pixels

  • Aspect Ratio Tolerance: 1%

STORIES

INSTAGRAM AD SPECS

 

NEWSFEED

Image Ads

  • File Format: JPG or PNG

  • Ratio: 1:1

  • Resolution: At least 1080 x 1080 pixels

  • Primary Text: 125 characters

  • Headline: 40 characters

  • Maximum Number of Hashtags: 30

  • Maximum File Size: 30MB

  • Minimum Width: 500 pixels

  • Minimum Aspect Ratio: 400x500

  • Maximum Aspect Ratio: 191x100

  • Aspect Ratio Tolerance: 1%

Video Ads

  • File Type: MP4, MOV or GIF

  • Ratio: 4:5

  • Resolution: At least 1080 x 1080 pixels 

  • Video Captions: Optional, but recommended

  • Video Sound: Optional, but recommended

  • Primary Text: 125 characters

  • Maximum Number of Hashtags: 30

  • Video Duration: 1 second to 2 minutes

  • Maximum File Size: 30MB

  • Minimum Width: 500 pixels 

  • Aspect Ratio Tolerance: 1%

STORIES

Video Ads

  • File Type: MP4, MOV or GIF

  • Ratio: 9:16

  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+

  • Resolution: At least 1080 x 1080 pixels

  • Video Captions: Optional, but recommended

  • Video Sound: Optional, but recommended

* Consider leaving roughly 14% (250 pixels) of the top and bottom of the video free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action.​

  • Primary Text: 125 characters

  • Video Duration: 1 second to 2 minutes

  • Maximum File Size: 30MB

  • Minimum Width: 500 pixels

  • Aspect Ration Tolerance: 1%

Image Ads

  • File Type: JPG or PNG

  • Ratio: 9:16

  • Resolution: At least 1080 x 1080 pixels

* Consider leaving roughly 14% (250 pixels) of the top and bottom of the image free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action.​

  • Primary Text: 125 characters

  • Maximum File Size: 30MB

  • Minimum Width: 500 pixels

  • Aspect Ratio Tolerance: 1%

YOUTUBE AD SPECS

 

DIMENSIONS

For Videos

  • Recommended Dimensions (Resolution): 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p)

  • Aspect Ratio: 16:9 (auto adds pillarboxing if 4:3)

  • Maximum File Size: 128GB or 12 hours, whichever is less

  • Accepted Video Formats Include: .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, .3GPP, .WebM, .DNxHR, .ProRes, .CineForm, and .HEVC (h265)

For Ads

TrueView, Non-Skippable, Mid-roll and Bumper Ad Specs:

  • Resolution: 640 x 360px (19:9 aspect ratio) or 480 x 360 (4:3 aspect ratio)

  • Frame Rate: 30FPS

  • Maximum File Size: 1GB

  • Mid-roll Video Length Minimum: 30 seconds

  • Bumper Video Length Maximum: 6 seconds

  • Non-Skippable Video Ad Length: Between 15 and 20 seconds (depending on regional standards)

Overlay Ad Specs:

  • Dimensions: 480 x 70px

  • Ad Image File Format: .PNG, .JPG, .GIF (static or animated)

  • Maximum Ad Image Size: 150KB

Display Ad Specs:

  • .GIFs must be 30 seconds or less

  • If your creative has a black or white background (even partially), you must have a visible border highlighting the ad’s clickable area.

  • Dimensions: 300 x 250px

  • Ad Image File Format: .PNG, .JPG, .GIF

  • Maximum Ad Image Size: 150KB

Sponsored Cards Specs:

  • Ad Image File Format: .PNG, .JPG, .GIF (static or animated)

  • Maximum Ad Image Size: 5MB

  • Dimensions: Variable (1:1 aspect ratio) 

AD TYPES

Skippable Video Ads

About: Skippable video ads allow viewers to skip ads after 5 seconds, if they choose. Inserted before, during, or after the main video.

  • Appear On: Desktop, mobile devices, TV, and game consoles

  • Requirements: Must upload to YouTube (send Video URL, shortened URL not allowed), allow embedding, be public or unlisted.

  • Length: No limit, recommended less than 3 minutes (very short videos, around 30 seconds, may be less likely to serve to better optimize overall viewer engagement and revenue)

Non-Skippable Video Ads

About: These non-skippable video ads must be watched before your video can be viewed. They can appear before, during, or after the main video.

  • Appear On: Desktop and mobile devices

  • Requirements: Must upload to YouTube (send Video URL, shortened URL not allowed), allow embedding, be public or unlisted.

  • Length: 15 or 20 seconds in length, depending on regional standards

Bumpers Ads

About: Non-skippable video ads of up to 6 seconds that must be watched before your video can be viewed

  • Appear On: Desktop and mobile devices

  • File Format: AVI, ASF, Quicktime, Windows Media, MP4 or MPEG

  • Preferred Video Codec: H.264, MPEG-2 or MPEG-4

  • Preferred Audio Codec: MP3 or AAC

  • Resolution: 640x360px or 480x360px recommended

  • Frame Rate: 30 FPS

  • Aspect Ratio: Native aspect ratio without letter-boxing (examples: 4:3, 16:9)

  • Maximum file size: 1GB

  • Length: Up to 6 seconds

Overlay Ads

About: Semi-transparent overlay ads that appear on the lower 20% portion of your video.

  • Appear On: Desktop

  • Ad Sizes: 468x60 or 728x90 image ads or text

  • File type: Static GIF, PNG, JPG

  • File size: 150Kb

Display Ads

About: These ads appear to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player.

  • Appear On: Desktop only

  • Ad Sizes: 300x250, 300x60 (YouTube Reserve companions), 300×600 (Zagat only)

  • Formats: GIF, JPG, PNG, HTML5 

  • Max File Size: 150KB

Call-to-Action (CTA) Overlay

A call-to-action (CTA) overlay is an interactive element that appears over an ad and can help drive clicks to your website. An overlay appears when the video starts, and collapses into a thumbnail image after 15 seconds.

  • CTA Text: 1 line with up to 10 characters 

  • CTA Headline: 1 line with up to 15 characters

  • Display URL: The URL displayed to the users on the overlay

  • Landing Page: The URL to which the overlay links. Can be a redirect and/or link to an external site

  • Thumbnail: Auto-generated from the YouTube channel's icon

PINTEREST AD SPECS

 

PROMOTED PINS

Image Ads

  • File type: PNG or JPG

  • Max pixel width: 1000px

  • Size to maximize the vertical preview in-feed: 1000x1500px

  • Max height before the image is cut off in-feed: 1560px

  • Minimum resolution: 72ppi

  • Max pixel height for Giraffe Pin (image that is truncated in-feed):600x1560px

*Keep in mind after it’s been promoted giraffe pins will be demoted, and as an effect, not receive as many impressions

Description Copy

  • Max number of characters: 400

  • Characters visible in-feed:

    • iOS: 3 lines of description or up to 3 lines of rich title (rich titles prioritized)

    • Android: 3 lines of description and up to 3 lines of rich title (if it has one)

    • Web: 100 characters for description and up to 100 characters for the rich titl

PROMOTED VIDEO WITH AUTOPLAY

Video Ads

  • File Type: MP4 or MOV, H.264 encoded

  • Max Size: 2GB; 30 minutes

  • Length: Minimum 4 seconds, maximum 15 minutes

  • Recommended Aspect Ratio: Square - 1:1 (1000x1000 pixels) or Vertical - 2:3 (1000x1500 pixels)

  • Resolution: minimum of 25fps

  • Logo & Copy: Descriptions: up to 400 characters

    • description only visible upon closeup​

LINKEDIN AD SPECS

 

SPONSORED CONTENT

Sponsored Content Ads appear in feeds across desktop and mobile devices. They are used to generate leads, drive brand awareness, and nurture relationships through the sales cycle. 

Single Image

  • Image Specifications

    • Supported File Types: JPG, PNG, or GIF

      • ​Animated GIF images are converted to static GIF images when uploaded

    • Maximum file size: 5 MB

    • Maximum image size: 7680 x 4320 pixels

    • Image aspect ratios:

      • ​Horizontal/landscape: 1.91:1

        • ​Minimum: 640 x 360 pixels

        • Maximum: 7680 x 4320 pixels

      • Square: 1:1

        • ​Minimum: 360 x 360 pixels

        • Maximum: 4320 x 4320 pixels

      • Vertical: 1:1.91

        • ​Minimum: 360 x 640 pixels

        • Maximum: 2340 x 4320 pixels

  • Ad Text Specifications

    • ​Name this ad (optional): Use up to 255 characters

    • Introductory Text: Use up to 150 characters to avoid truncation (600 character maximum)

    • Headline: 70 characters max to avoid truncation on mobile devices (200 max characters)

    • Description: Use approximately 100 characters to avoid truncation on mobile (300 max characters)

    • Call-to-action (optional): Access to various CTAs

  • URLs length: URLs with 23 character are automatically converted into short links

  • Destination URL: URLs must include the "http://" "or https://" prefix and can include up to 2,000 characters for the destination link

    • ​Some special characters (for example: < > # % { } [ ] and others) cause errors when they're included in the query string at the end of the URL. Even if unsafe characters are accepted, they may not be supported in all browsers

Video Ads

  • Introductory Text (optional): Use up to 600 characters for your intro text

  • Video Length: 3 seconds to 30 minutes 

  • File Size: Between 75KB and max of 200MB

  • File Format: MP4

  • Frame Rate: Less than 30fps

  • Pixel & Aspect Ratio Requirements:

    • Videos must meet height and width specifications, as well as aspect ratio specifications. You can calculate an aspect ratio by dividing the video width by height

      • Width: Between 640 and 1920 pixels​

      • Height: Between 360 and 1920 pixels

      • Aspect ratio: Between 1.778 and 0.5652

    • ​Example video sizes include:

      • ​Horizontal: 1920x1080 pixels

      • Horizontal: 1200x675 pixels

      • Vertical: 720x920 pixels

  • Video ads created with a 1:1 aspect ratio must have a minimum resolution of 600 x 600px, and a maximum resolution of 1080 x 1080px

  • Audio Format: AAC or MPEG4 only

  • Audio Size: Less than 64KHz

  • Video Captions: SRT format only

  • Video Thumbnail (optional): JPG or PNG; 2MB max file size

  • Video Headline: 70 characters max to avoid truncation on most devices (200 max characters)

  • Destination URL: URLs must have the “http://” or “https://” prefix. You can include up to 2,000 characters for the destination link

    • ​Some special characters (for example: < > ; # % { } [ ] and others) cause errors when they're included in the query string at the end of the URL. Even if unsafe characters are accepted, they may not be supported in all browsers

  • Call-to-action (CTA): Access to various CTAs

Carousel Ads

  • Introductory Text: Use up to 150 characters to avoid truncation on some devices (255 max characters)

  • Cards: Minimum of two cards can be used and a maximum of ten. Individual cards within the carousel must meet these requirements:

    • Max file size: 10MB

    • Max image dimension: 6012x6012 pixels

    • Recommended individual image spec: 1080x1080 pixels with a 1:1 aspect ratio

    • Images will be scaled to 312x312 pixels

    • Rich media formats supported: JPG, PNG and GIF (non-animated only)

    • Headline text for each image card can take up a maximum of two lines before being truncated.

  • Character Limits:

    • Destination URL: URLs must have the "http://" "or https://" prefix. You may use up to 2,000 characters for the destination link

      • ​Some special characters (for example: < > # % { } [ ] and others) cause errors when they're included in the query string at the end of the URL. Even if unsafe characters are accepted, they may not be supported in all browsers

    • 45-character limit for carousel ads that direct to a destination URL

    • 30-character limit for carousel ads with a Lead Gen Form CTA

DIRECT SPONSORED CONTENT

Like Sponsored Content Ads, Direct Sponsored Content Ads can appear in the form of Single Image, Video and Carousel Ads. Unlike Sponsored Content, these ads don’t need to appear on a LinkedIn page and can be published directly to target audience feeds.

Sponsored InMail (Message Ads)

  • Sender: Select from available senders

  • Message Subject: Up to 60 characters max (incl. spaces and punctuation)

  • Message Text: Up to 1,500 characters max (incl. spaces and punctuation)

  • Clickable Links: Up to 3 links max

  • Hyperlinked Text In Message: Up to 70 characters max (incl. spaces and punctuation)

  • Custom Terms & Conditions: Use up to 2,500 character max (incl. spaces and punctuation)

  • Call-to-action (CTA) Button Copy: Up to 20 characters max (incl. spaces)

  • Landing Page URL in hyperlink or CTA: URLs must include the "http://'' or "https://" prefix. Use up to 2,000 characters max for your destination link

  • Banner Creative: 300 x 250

    • File Type: JPG, GIF (non-animated), or PNG (no flash)

    • Maximum File Size: 40kb

    • Click-through URL

Text Ads

  • Ad Image: 100 x 100 pixels; upload a JPG or PNG file that is 2MB or smaller

  • Ad Headline: Use up to 25 characters max (incl. spaces)

  • Ad Description: Use up to 75 characters max (incl. spaces)

  • Destination URL: URLs must have the "http://'' or "https://" prefix. You may use up to 2,000 characters max for the destination link

  • Click tracking for destination URLs is supported

  • Text ads appear in a variety of sizes, including:

    • 300 x 250

    • 17 x 700

    • 160 x 600

    • 728 x 90

    • 496 x 80

DYNAMIC ADS

Dynamic Ads allow you to create more personalized content with the use of member profile data (think profile images, company names and titles). They are also highly scalable, allowing you to reach larger audiences, but regrettably, only on desktops given the limited screen size of mobile devices.

Follower Ads

  • Ad description (above images): Select a suggested option or create your own custom text. Suggested options are automatically translated but custom text is not. Use up to 70 characters, including spaces

  • Ad headline (below images): Select a suggested option or produce your own custom headline. Suggested options are automatically translated but custom text in not. Use up to 50 characters max (incl. spaces)

  • Company name: Up to 25 characters max (incl. spaces). Company names are only displayed when a member places their cursor on your logo

  • Ad image: Minimum image size: 100 x 100px for JPG or PNG

  • Call-to-action (CTA): Select from various CTAs available. CTAs are dynamically displayed in follower ads shown to members who follow your organization. Non-followers see your default Follow CTA

  • Visit company (default): Redirects to the Page tab of your LinkedIn Page

  • Visit jobs: Redirects to the Jobs tab of your LinkedIn Page

  • Visit life: Redirects to the Life tab of your LinkedIn Page

Spotlight Ads

  • Ad Description (above images): Use up to 70 characters, including spaces. Your text is not automatically translated

  • Ad Headline (below images): Use up to 50 characters, including spaces. Your text is not automatically translated

  • Company Name: Use up to 25 characters, including spaces. Your organization’s name is displayed when a member moves their cursor over your logo

  • Company Image: 

    • Minimum image size: 100x100px for JPG or PNG

  • Call-to-action (CTA) Button Text: Use up to 18 characters, including spaces

  • Landing Page: Supports third-party click tracking destination URLs (via tracking parameters or redirects)

  • Custom Background Image (optional): The image must be exactly 300 x 250px and 2MB or less

Note: This format removes the ad description and member profile image. The white portion of the ad measures 276x148px.

Job Ads

  • Company name: Use up to 25 characters, including spaces

  • Company logo: Recommended minimum logo size: 100 x 100px

    • Note: smaller company logos will appear smaller and may not perform as well. Larger company logos will be reduced to 100 x 100px. Company logos that are not square will be reduced so that the largest dimension fits.

  • Ad headline: Choose from one of the suggested options or write your own custom text using up to 70 characters, including spaces

  • Call-to-action (CTA) button label: Choose from one of the pre-set CTAs or supply your own custom text. For "Picture Yourself" and "Jobs Page" ads, the CTA is automated. For the "Jobs of Interest" ad, you can customize the CTA

Content Ads

  • Primary CTA: Choose from one of suggested options or write your own custom CTA text. Suggested options are automatically translated but custom text is not. Use up to 75 characters, including spaces

  • Company Name: Use up to 25 characters, including spaces

  • Company Logo (optional): Recommended minimum image size: 100 x 100px

    • Note: Smaller company logos may appear pixelated and may not perform as well. Larger company logos will be reduced to 100 x 100px. Company logos that are not square will be reduced so that the largest dimension fits.

  • Document Name: Use up to 50 characters, including spaces.

  • Downloadable Document: Only PDFs are accepted. The maximum file size is 10 MB and files may contain both images and text.

  • Document Preview (optional): Use a maximum of five 81 x 104 px preview pages

  • Privacy Policy URL: URLs must have the "http://" prefix and link to your valid privacy policy. You may use up to 2,000 characters for the destination link

  • Privacy Policy Terms: Use up to 2,000 characters, including spaces

  • LinkedIn Page Follower Count (optional): Shows the number of LinkedIn Page followers and may be turned on or off

WAZE AD SPECS

 

Pin Ads

  • Icon: 152x112px

  • Premium Standard: 608x240px

  • Premium Wide: 788x240px

  • Use Pins To:

    • Show locations along a route

    • Highlight new store openings

    • Remind users of a promotion nearby

Search Ads

  • ​Search Logo: 690x550px

  • Use Search As:

    • Always-on location awareness

    • Discoverability

    • Maximum visibility against competition

Arrow Ads

  • ​Icon: 152x112px

  • Premium Standard: 608x240px

  • Premium Wide: 788x240px

  • Use Arrows To:

    • Promote new stores

    • Highlight locations

    • Beat out competition

Zero Speed Takeover

  • Premium Standard: 608x240px

  • Premium Wide: 788x240px

  • Push Notification: 690x550px

  • Use To:

    • In-store promotions

    • Specific coupons

    • Limited time offers

NEXTDOOR AD SPECS

 

Newsfeed

  • Logo: 100px x 100px

  • Image: 1200px x 628px

    • Aspect Ratio: 1.9:1

    • File Size: 1MB max

    • Format: JPEG or PNG

  • Business Name: 25 character max

  • Headline: 70 characters max; Sentence case; No symbols

  • Body Text: 90 characters max

  • Offer Text: 50 characters max; Sentence case 

  • Business URL

  • Call To Action: Selected from drop-down

    • Copy should indicate the destination of the action

      • - i.e. a “Sign up” button should link to your sign-up page

For Sale & Free

  • Logo: 100px x 100px

  • Image: Minimum 250px x 250px

    • Aspect Ratio: 1:1 square

    • File Size: 1MB max

    • Format: JPEG or PNG

  • Business Name: 25 character max

  • Business URL

  • Call To Action: Selected from drop-down

    • Copy should indicate the destination of the action

      • - i.e. a “Sign up” button should link to your sign-up page

  • Price or Discount: 20 characters max (must be a dollar amount)

Right-Hand Rail

  • Logo: 100px x 100px

  • Image: 1200px x 1200px

    • Aspect Ratio: 1:1 square

    • File Size: 1MB max

    • Format: JPEG or PNG

  • Headline: 70 character max

  • Business URL

  • Call To Action: Selected from drop-down

    • Copy should indicate the destination of the action

      • - i.e. a “Sign up” button should link to your sign-up page

DISPLAY ADS