AlwaysOn Digital Creative Specs

SOCIAL MEDIA

CREATIVE SPECIFICATIONS

Your single destination for all social media ad specs. Bookmark this guide to save time & your sanity.

Last Updated: October 2020

FACEBOOK AD SIZES

 

NEWSFEED

Image Ads

  • File Format: JPG or PNG

  • Image Ratio: 1.91:1 to 4:5

  • Resolution: Highest available

  • Text: 125 characters

Video Ads

  • File Format: MP4 or MOV 

  • Video: 9:16 to 16:9

  • Video Aspect Ratios:

    • Landscape, full screen: 16:9

    • Portrait, full screen: 9:16 (Mobile renders the aspect ratio to 2:3.)

    • Square: 1:1

    • Vertical: 4:5

  • Recommended Resolution: Highest available

  • Maximum Video File Size: 4GB

  • Video Length Minimum: 1 second

  • Video Length Maximum: 240 minutes

  • Video Captions: Optional but recommended

  • Video Sound: Optional but recommended

  • Text: 125 characters

  • Vertical videos (with aspect ratio taller than 4:5) may be masked to 4:5

Carousel Ads

  • Cards: 2-10

  • Text: 125 characters

  • Link Headline: 25 characters

  • Link Description: 20 characters

  • Recommended Ratio: 1:1

Carousel Images:

  • File Format: JPG or PNG

  • Resolution: at least 1080x1080px

  • Maximum File Size: 30MB

Carousel Videos:

  • Recommended File Format: MP4 or MOV

  • Video Length: up to 240 minutes

  • Maximum File Size: 4GB

 

Image Ads

  • File Formats: JPG or PNG

  • Resolution: 1080x1920px

  • Aspect Ratio: 9:16

  • Text: keep within 1080x1420px

Video Ads

  • File Formats: MP4 or MOV

  • Resolution: Highest available

  • Aspect Ratio: 9:16

STORIES

INSTAGRAM AD SIZES

 

NEWSFEED

Image Ads

  • File Format: JPG or PNG

  • Maximum File Size: 30MB

    • Square: 1080x1080px (aspect ratio 1:1)

    • Landscape: 1200x628px (aspect ratio 1:9:1)

    • Vertical: 600x750px (aspect ratio 4:5)

    • Recommended Dimension: 1080x1350px

Video Ads

  • Video File Size: 4GB Max

  • Video Captions: Optional

  • Video Length: 120 seconds

  • Text: Two rows of text will display

  • Minimum Video Width in Pixels: 500

  • Aspect Ratio Tolerance: 0.01

  • Minimum Video Ratio: 4:5

  • Maximum Video Ratio: 1.91:1

  • Maximum Text Length: 2200 characters

  • Maximum Number of Hashtags in Text: 30

  • Maximum Number of Cards in the Carousel Ads: 10

*Video thumbnail images that have more than 20% text may experience reduced delivery

Carousel Ads

  • Number of Cards: 2-10

  • Image File Format: JPG or PNG

  • Recommended Video File Format: MP4 or MOV

  • Video Maximum File Size: 4GB

  • Video Length: Up to 60 seconds

  • Image Maximum File Size: 30MB

  • Recommended Resolution: At least 1080 x 1080px

  • Carousel Ratio: 1:1

  • Text: Two rows of text will display

  • Link: Each image has its own link so you can highlight several different events or products

STORIES

Video Ads

  • Maximum Length: 15 seconds

  • Video Ratios: 9:16 and 16:9 to 4:5

  • Video File Size: 30MB Max

  • Video Length: 1 to 15 seconds, or until the user dismisses the ad

  • Video Captions: must be part of the video file

  • Minimum Video Width: 500px

  • Lower Minimum Width: 500px

  • Maximum Video Ratio: 9:16

*Leave 250 pixels at the top and bottom of the video free to avoid covering calls-to-action and profile pictures

Image Ads

  • Resolution: 1080 x 1920px (minimum 600 x 1067px)

  • Image Maximum File Size: 4GB 

  • Image Ratios: 9:16 and 16:9 to 4:5

  • Minimum Image Width: 500px

  • Aspect Ratio Tolerance: 0.01

  • Maximum Image Ratio: 9:16

Carousel Ads

  • Number of Cards: 2-3

  • Aspect Ratio: 9:16

  • Recommended Resolution: 1080 x 1920px

  • Maximum Video Duration for Carousel Videos: 15 seconds

YOUTUBE AD SIZES

 

DIMENSIONS

For Videos

  • Recommended Dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p)

  • Aspect Ratio: 16:9 (auto adds pillarboxing if 4:3)

  • Maximum File Size: 128GB or 12 hours, whichever is less

  • Accepted Video Formats Include: .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, .3GPP, .WebM, .DNxHR, .ProRes, .CineForm, and .HEVC (h265)

For Ads

TrueView, Non-Skippable, Mid-roll and Bumper Ad Specs:

  • Resolution: 640 x 360px (19:9 aspect ratio) or 480 x 360 (4:3 aspect ratio)

  • Frame Rate: 30FPS

  • Maximum File Size: 1GB

  • Mid-roll Video Length Minimum: 30 seconds

  • Bumper Video Length Maximum: 6 seconds

  • Non-Skippable Video Ad Length: Between 15 and 20 seconds (depending on regional standards)

Overlay Ad Specs:

  • Dimensions: 480 x 70px

  • Ad Image File Format: .PNG, .JPG, .GIF (static or animated)

  • Maximum Ad Image Size: 150KB

Display Ad Specs:

  • .GIFs must be 30 seconds or less

  • If your creative has a black or white background (even partially), you must have a visible border highlighting the ad’s clickable area.

  • Dimensions: 300 x 250px

  • Ad Image File Format: .PNG, .JPG, .GIF

  • Maximum Ad Image Size: 150KB

Sponsored Cards Specs:

  • Ad Image File Format: .PNG, .JPG, .GIF (static or animated)

  • Maximum Ad Image Size: 5MB

  • Dimensions: Variable (1:1 aspect ratio) 

AD TYPES

Skippable Video Ads

About: Skippable video ads allow viewers to skip ads after 5 seconds, if they choose. Inserted before, during, or after the main video.

  • Appear On: Desktop, mobile devices, TV, and game consoles

  • Requirements: Must upload to YouTube (send Video URL, shortened URL not allowed), allow embedding, be public or unlisted.

  • Length: No limit, recommended less than 3 minutes (very short videos, around 30 seconds, may be less likely to serve to better optimize overall viewer engagement and revenue)

Non-Skippable Video Ads

About: These non-skippable video ads must be watched before your video can be viewed. They can appear before, during, or after the main video.

  • Appear On: Desktop and mobile devices

  • Requirements: Must upload to YouTube (send Video URL, shortened URL not allowed), allow embedding, be public or unlisted.

  • Length: 15 or 20 seconds in length, depending on regional standards

Bumpers Ads

About: Non-skippable video ads of up to 6 seconds that must be watched before your video can be viewed

  • Appear On: Desktop and mobile devices

  • File Format: AVI, ASF, Quicktime, Windows Media, MP4 or MPEG

  • Preferred Video Codec: H.264, MPEG-2 or MPEG-4

  • Preferred Audio Codec: MP3 or AAC

  • Resolution: 640x360px or 480x360px recommended

  • Frame Rate: 30 FPS

  • Aspect Ratio: Native aspect ratio without letter-boxing (examples: 4:3, 16:9)

  • Maximum file size: 1GB

  • Length: Up to 6 seconds

Overlay Ads

About: Semi-transparent overlay ads that appear on the lower 20% portion of your video.

  • Appear On: Desktop

  • Ad Sizes: 468x60 or 728x90 image ads or text

  • File type: Static GIF, PNG, JPG

  • File size: 150Kb

Display Ads

About: These ads appear to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player.

  • Appear On: Desktop only

  • Ad Sizes: 300x250, 300x60 (YouTube Reserve companions), 300×600 (Zagat only)

  • Formats: GIF, JPG, PNG, HTML5 

  • Max File Size: 150KB

PINTEREST AD SIZES

 

PROMOTED PINS

Image Ads

  • File type: PNG or JPG

  • Max pixel width: 600px

  • Size to maximize the vertical preview in-feed: 600x900px

  • Max height before the image is cut off in-feed: 1560px

  • Minimum resolution: 72ppi

  • Max pixel height for Giraffe Pin (image that is truncated in-feed):600x1560px

*Keep in mind after it’s been promoted giraffe pins will be demoted, and as an effect, not receive as many impressions

Description Copy

  • Max number of characters: 400

  • Characters visible in-feed:

    • iOS: 3 lines of description or up to 3 lines of rich title (rich titles prioritized)

    • Android: 3 lines of description and up to 3 lines of rich title (if it has one)

    • Web: 100 characters for description and up to 100 characters for the rich title
       

 

In-Feed Preview

  • File Type: GIF

  • File Size: <1MB and a maximum of 50 frames

  • Recommended Aspect Ratio: 1:1 (200x200 pixels) or 2:3 (200x300 pixels)

  • Frame Rate: 5fps

Close-Up

  • File Type: MP4 or MOV

  • Max File Size: 2GB; 30 minutes

  • Aspect Ratio: 1:1 > 16:9 > 9:16

  • Resolution: Minimum is 240p, Maximum is 1080p

  • Frame Rate: There’s no limit on the frame rate of the uploaded videos

 

Featured Pins Carousel

  • Amount of Carousel Pins: 6

  • File Type: PNG, JPEG, GIF, MOV

  • Aspect Ratio: For a perfect thumbnail, start with square image 688x688

*If your thumbnail is not a square, it will be auto-cropped from the center of the pin, which may not be desirable

  • Description Copy: 500 characters

*First 45-54 characters show up in grid. Extra characters will be discarded

PROMOTED VIDEO WITH IN-FEED PREVIEW

PROMOTED VIDEO WITH AUTOPLAY

Video

  • File Type: MP4 or MOV

  • Max Size: 2GB; 30 minutes

  • Recommended Aspect Ratio: Square - 1:1 (600x600 pixels) or Vertical - 2:3 (600x900 pixels)

  • Resolution: minimum of 25fps

  • Logo & Copy: Descriptions: up to 400 characters

Featured Pins Carousel

  • Amount of Carousel Pins: 4-6 Pins; can be Pins, gifs or video

  • File Type: PNG, JPEG, GIF, MOV

  • Resolution: minimum 73ppi

  • Aspect Ratio: For a perfect thumbnail, start with square image 600x600

*If your thumbnail is not a square, it will be auto-cropped from the center of the pin, which may not be desirable

  • Description Copy: Descriptions - up to 400 characters

LINKEDIN AD SIZES

 

SPONSORED CONTENT

Sponsored Content Ads appear in feeds across desktop and mobile devices. They are used to generate leads, drive brand awareness, and nurture relationships through the sales cycle. 

Single Image

  • Ad Name (optional): 255 max characters available to name your ads

  • Introductory Text: 150 max characters for mobile (desktop max of 600 characters) 

  • URLs length: URLs with 23 character are automatically converted into short links

  • Destination URL: URLs must include the "http://" "or https://" prefix and can include up to 2,000 characters for the destination link

  • Ad Image Type & Size: JPG or PNG; 5MB or smaller

  • Headline: 70 characters max to avoid truncation on mobile devices (200 max characters)

  • Description: Use approximately 100 characters to avoid truncation on mobile (300 max characters)

  • Call-to-action (optional): Access to various CTAs

Video Ads

  • Ad Name (optional): Use up to 255 characters to name your video ad

  • Introductory Text (optional): Use up to 600 characters for your intro text

  • Video Length: 3 seconds to 30 minutes 

  • File Size: Between 75KB and max of 200MB

  • File Format: MP4 only

  • Frame Rate: Less than 30fps

  • Pixel & Aspect Ratio Requirements:

    • Landscape:

      • 360px (480 x 360; wide 640 x 360)

      • 480px (640 x 480)

      • 720px (960 x 720; wide 1280 x 720)

      • 1080px (1440 x 1080; wide 1920 x 1080)

    • Square:

      • Minimum: 600 x 600px

      • Maximum: 1080 x 1080px

    • Vertical:

      • Minimum: 500 x 625px

      • Maximum: 1080 x 1920px

  • Video ads created with a 1:1 aspect ratio must have a minimum resolution of 600 x 600px, and a maximum resolution of 1080 x 1080px

  • Audio Format: AAC or MPEG4 only

  • Audio Size: Less than 64KHz

  • Video Captions: uploaded in SRT format only

  • Video Headline: 70 characters max to avoid truncation on most devices (200 max characters)

  • Destination URL: URLs must have the “http://” or “https://” prefix. You can include up to 2,000 characters for the destination link

  • Call-to-action (CTA): Access to various CTAs

Carousel Ads

  • Ad Name: Use up to 255 characters to name your carousel ad

  • Introductory Text: Use up to 150 characters to avoid truncation on some devices (255 max characters)

  • Cards: Minimum of two cards can be used and a maximum of ten. Individual cards within the carousel must meet these requirements:

    • Max file size: 10 MB

    • Recommended individual image spec: 1080x1080 pixels with a 1:1 aspect ratio

    • Rich media formats supported: JPG, PNG and GIF (non-animated only)

    • Headline text for each image card can take up a maximum of two lines before being truncated.

  • Character Limits:

    • Destination URL: URLs must have the "http://" "or https://" prefix. You may use up to 2,000 characters for the destination link

    • 45-character limit for carousel ads that direct to a destination URL

    • 30-character limit for carousel ads with a Lead Gen Form CTA

  • Carousel cards can use a destination URLs or point to a Lead Gen Form
    *Once your carousel ad is saved, it cannot be edited.

  • Carousel campaigns are not eligible to use LinkedIn Audience Network

DIRECT SPONSORED CONTENT

Like Sponsored Content Ads, Direct Sponsored Content Ads can appear in the form of Single Image, Video and Carousel Ads. Unlike Sponsored Content, these ads don’t need to appear on a LinkedIn page and can be published directly to target audience feeds.

Sponsored InMail

  • Ad Name (optional): Use up to 50 characters, including spaces

  • Sender: Select from available senders

  • Message Subject: Up to 60 characters max (incl. spaces and punctuation)

  • Message Text: Up to 1,500 characters max (incl. spaces and punctuation)

  • Clickable Links: Up to 3 links max

  • Hyperlinked Text In Message: Up to 70 characters max (incl. spaces and punctuation)

  • Custom Terms & Conditions: Use up to 2,500 character max (incl. spaces and punctuation)

  • Call-to-action (CTA) Button Copy: Up to 20 characters max (incl. spaces)

  • Landing Page URL in hyperlink or CTA: URLs must include the "http://'' or "https://" prefix. Use up to 2,000 characters max for your destination link

  • Banner Creative: 300 x 250

    • File Type: JPG, GIF (non-animated), or PNG (no flash)

    • Maximum File Size: 40kb

    • Click-through URL

Text Ads

  • Ad Image: 100 x 100 pixels; upload a JPG or PNG file that is 2MB or smaller

  • Ad Headline: Use up to 25 characters max (incl. spaces)

  • Ad Description: Use up to 75 characters max (incl. spaces)

  • Destination URL: URLs must have the "http://'' or "https://" prefix. You may use up to 2,000 characters max for the destination link

  • Click tracking for destination URLs is supported

  • Text ads appear in a variety of sizes, including:

    • 300 x 250

    • 17 x 700

    • 160 x 600

    • 728 x 90

    • 496 x 80

DYNAMIC ADS

Dynamic Ads allow you to create more personalized content with the use of member profile data (think profile images, company names and titles). They are also highly scalable, allowing you to reach larger audiences, but regrettably, only on desktops given the limited screen size of mobile devices.

Follower Ads

  • Ad description (above images): Select a suggested option or create your own custom text. Suggested options are automatically translated but custom text is not. Use up to 70 characters, including spaces

  • Ad headline (below images): Select a suggested option or produce your own custom headline. Suggested options are automatically translated but custom text in not. Use up to 50 characters max (incl. spaces)

  • Company name: Up to 25 characters max (incl. spaces). Company names are only displayed when a member places their cursor on your logo

  • Ad image: Minimum image size: 100 x 100px for JPG or PNG

  • Call-to-action (CTA): Select from various CTAs available. CTAs are dynamically displayed in follower ads shown to members who follow your organization. Non-followers see your default Follow CTA

  • Visit company (default): Redirects to the Page tab of your LinkedIn Page

  • Visit jobs: Redirects to the Jobs tab of your LinkedIn Page

  • Visit life: Redirects to the Life tab of your LinkedIn Page

Spotlight Ads

  • Ad Description (above images): Use up to 70 characters, including spaces. Your text is not automatically translated

  • Ad Headline (below images): Use up to 50 characters, including spaces. Your text is not automatically translated

  • Company Name: Use up to 25 characters, including spaces. Your organization’s name is displayed when a member moves their cursor over your logo

  • Company Image: 

    • Minimum image size: 100x100px for JPG or PNG

  • Call-to-action (CTA) Button Text: Use up to 18 characters, including spaces

  • Landing Page: Supports third-party click tracking destination URLs (via tracking parameters or redirects)

  • Custom Background Image (optional): The image must be exactly 300 x 250px and 2MB or less

Note: This format removes the ad description and member profile image. The white portion of the ad measures 276x148px.

Job Ads

  • Company name: Use up to 25 characters, including spaces

  • Company logo: Recommended minimum logo size: 100 x 100px

    • Note: smaller company logos will appear smaller and may not perform as well. Larger company logos will be reduced to 100 x 100px. Company logos that are not square will be reduced so that the largest dimension fits.

  • Ad headline: Choose from one of the suggested options or write your own custom text using up to 70 characters, including spaces

  • Call-to-action (CTA) button label: Choose from one of the pre-set CTAs or supply your own custom text. For "Picture Yourself" and "Jobs Page" ads, the CTA is automated. For the "Jobs of Interest" ad, you can customize the CTA

Content Ads

  • Primary CTA: Choose from one of suggested options or write your own custom CTA text. Suggested options are automatically translated but custom text is not. Use up to 75 characters, including spaces

  • Company Name: Use up to 25 characters, including spaces

  • Company Logo (optional): Recommended minimum image size: 100 x 100px

    • Note: Smaller company logos may appear pixelated and may not perform as well. Larger company logos will be reduced to 100 x 100px. Company logos that are not square will be reduced so that the largest dimension fits.

  • Document Name: Use up to 50 characters, including spaces.

  • Downloadable Document: Only PDFs are accepted. The maximum file size is 10 MB and files may contain both images and text.

  • Document Preview (optional): Use a maximum of five 81 x 104 px preview pages

  • Privacy Policy URL: URLs must have the "http://" prefix and link to your valid privacy policy. You may use up to 2,000 characters for the destination link

  • Privacy Policy Terms: Use up to 2,000 characters, including spaces

  • LinkedIn Page Follower Count (optional): Shows the number of LinkedIn Page followers and may be turned on or off

WAZE AD SIZES

 

Pin Ads

  • Icon: 152x112px

  • Premium Standard: 608x240px

  • Premium Wide: 788x240px

  • Use Pins To:

    • Show locations along a route

    • Highlight new store openings

    • Remind users of a promotion nearby

Search Ads

  • ​Search Logo: 690x550px

  • Use Search As:

    • Always-on location awareness

    • Discoverability

    • Maximum visibility against competition

Arrow Ads

  • ​Icon: 152x112px

  • Premium Standard: 608x240px

  • Premium Wide: 788x240px

  • Use Arrows To:

    • Promote new stores

    • Highlight locations

    • Beat out competition

Zero Speed Takeover

  • Premium Standard: 608x240px

  • Premium Wide: 788x240px

  • Push Notification: 690x550px

  • Use To:

    • In-store promotions

    • Specific coupons

    • Limited time offers

NEXTDOOR AD SIZES

 

Newsfeed

  • Logo: 100x100px

  • Business Name: 25 character max

  • Headline: 70 characters max; Sentence case; No symbols

  • Body Text: 90 characters max

  • Offer Text: 50 characters max; Sentence case 

  • Call To Action: Selected from drop-down

    • Copy should indicate the destination of the action

      • - i.e. a “Sign up” button should link to your sign-up page

  • Image: 1200x628

    • Aspect Ratio: 1.9:1

    • File Size: 1MB max

For Sale & Free

  • Logo: 100x100px

  • Business Name: 25 character max

  • Body Text: 70 characters max; Sentence case; No symbols

  • Call To Action: Selected from drop-down

    • Copy should indicate the destination of the action

      • - i.e. a “Sign up” button should link to your sign-up page

  • Price: 20 characters max (optional; must be dollar amount)

  • Image: 1000x1000

    • Aspect Ratio: 1:1

    • File Size: 1MB max

DISPLAY ADS

  • LinkedIn - Grey Circle
  • Instagram
  • Facebook
  • Twitter

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